Monarch is the sister brand of Alcmena, which is an Australian brand founded by Eunica, and it came about as she wanted to create a self-sustaining avenue for real change. She has done that by creating an easy and absorbent cloth nappy system that has helped reduce the use of thousands of disposable nappies. She also donates a minimum of 10% of profits to a customer chosen charity each year.
We were sold on the design and quality of Alcmena and now Monarch products from the first time we tried them, and can definitely see why they have such a large following in Australia!
All Monarch prints are exclusively designed for Monarch, so you won’t be able to find them anywhere else. You can read up more about the difference between Monarch’s various nappies here.