Practical, planet-friendly everyday wear & gear for easy, carefree days with your kids.

Shop Now

STRESS-FREE DAYS START HERE

We’re Singapore's champions of sustainable, kid-friendly gear brimming with joy, durability, and ease of use — designed to help busy parents make confident, eco-friendly choices without the stress.

One pod to keep it all.

Bringing joy, easeful days, and saving you from lugging huge, heavy totes around whenever you want to bring your kids out.

Premium Bamboo Sleepsuits

Buttery soft rompers keep your little one comfy and cosy for a good night's sleep.

Shop Sleepsuits

Reusable Training Pants

Designed to minimise accidents & maximise comfort, for stress-free potty training.

Shop Training Pants

Bilingual Educational Posters

Pastel printables to brighten your playroom walls and support your child's learning.

Shop Learning Resources
  • How to manage sleep during Chinese New Year

    How to manage sleep during Chinese New Year

    Worried about navigating Chinese New Year with a little one in tow? Discover practical tips to manage naps, maintain routines, and handle overstimulation amidst festive chaos. Learn how to balance...

    How to manage sleep during Chinese New Year

    Worried about navigating Chinese New Year with a little one in tow? Discover practical tips to manage naps, maintain routines, and handle overstimulation amidst festive chaos. Learn how to balance...

  • Potty Training Like a Pro: When to Start, What to Know, and How to Survive

    Potty Training Like a Pro: When to Start, What ...

    Potty training is one of those parenting milestones that you know you have to face sooner or later—but let’s be honest, it can feel pretty daunting.  Don’t worry though, it’s...

    Potty Training Like a Pro: When to Start, What ...

    Potty training is one of those parenting milestones that you know you have to face sooner or later—but let’s be honest, it can feel pretty daunting.  Don’t worry though, it’s...

  • Swim Diapers 101: What New Parents Need to Know

    Swim Diapers 101: What New Parents Need to Know

    If you’re gearing up for some splashy fun at the pool or beach with your little one, understanding swim diapers is essential making your outing smooth and stress-free. In this...

    Swim Diapers 101: What New Parents Need to Know

    If you’re gearing up for some splashy fun at the pool or beach with your little one, understanding swim diapers is essential making your outing smooth and stress-free. In this...

1 of 3

OUR PROMISE TO YOU

Hassle-free, always

Easy to wash, easy to use, and guaranteed to outlast the cheap stuff. Everything just works, so you can focus on the good stuff: making memories with your kids. Because parenting is hard enough—eco-friendly choices shouldn’t make it harder.

Mum-approved, Kid-tested

We only stock products we’ve personally used, loved, and would happily gift to a friend. No gimmicks. No landfill-bound junk. Just quality gear that’s worth your time and money.

Good for your wallet + the earth

We make it easy to choose products that last, so you buy less, waste less, and feel good about every purchase.

From using sustainably sourced or recycled materials to using reused packaging, we are committed to reducing our impact on the environment and promoting low waste lifestyles in our kids. Every order contributes to a better future for our Earth.

Quality + Integrity Built-in

No shortcuts here — we're all about doing what's right, not just what's popular or profitable.

Every product we carry is designed to last and made with care, from the materials we choose to the people who make them. We refuse to use unlicensed character prints, because we believe in respecting artists’ work. And we work closely with our manufacturers to ensure workers are treated and paid fairly. We’re not here to profit from cutting corners at someone else’s expense.